EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
00:00
Is There a Longer Consideration Cycle for Push Notifications?
Winter Solar was at an app company where it was a ton of in app notifications. The biggest factor there is that first push. Once you get the flood gates open and this is interesting because it's kind of counterintuitive to all the advice that you've been given. But I 100% agree with you that simplicity 99% of the time wins but then a lot of times too, you're not gonna have the skew set that DoorDash does or StockX has.
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