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EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
Value Over Discount Is the Takeaway
Ashley Tisdall: I think what you just said on like the value end, right? Like how you said, oh, I want to get that gold Starbucks card. And then the next tier is you get something else, right? Again, you're not discounting, but then even the final tier, which is very difficult to get,. You know, I think the one of the initiatives Ron is trying to do is like you get to like become part of the team and picking the next flavor. So for us, it's like, all right, you hit, think we have three or four tiers actually. To get into the next tier, you end up getting a lifetime
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