User Personas - What They Are, When They're Good, & Problems They Cause

1

Introduction

00:00 • 2min

2

The Broken Promise

01:44 • 2min

3

The Future of Work

03:53 • 2min

4

The Dystopian Vision of Retirement

05:37 • 2min

5

How to Get a Robot Vacuum

07:15 • 3min

6

The History of User Personas

09:54 • 5min

7

How to Do Personas

15:18 • 4min

8

How to Create Personas for Your Business

19:03 • 2min

9

The Good and the Bad of Personas

20:53 • 6min

10

Designing for the Right Audience

26:33 • 2min

11

Designing for All People

28:14 • 3min

12

The Bad and the Good of Personas

30:46 • 4min

13

The Problem With Personas

34:35 • 2min

14

How to Create a Persona Correctly

36:15 • 2min

15

The Importance of a UX Infused Persona

38:17 • 3min

16

The Problem With UX Infused Personas

41:17 • 4min

17

The Importance of Personas in Marketing

45:42 • 2min

18

How to Update a Persona as a Living Document

48:08 • 2min

19

The Problems With Personas

49:54 • 2min

20

How to Use Personas to Help Design a Holistic Experience

52:10 • 3min

21

How to Use Personas to Make Decisions

55:29 • 3min

22

The Good, the Bad, and How to Avoid Hating on Anything

58:20 • 2min

23

Evernote: A Breaking Point

01:00:08 • 4min

24

How to Monetize Your Work Account

01:04:26 • 2min

25

How to Avoid Trapping Your Users

01:06:24 • 3min