Prodity: Product by Design

User Personas - What They Are, When They're Good, & Problems They Cause

Mar 5, 2021

01:09:29

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AI Chapters

Episode notes

Introduction

2min

The Broken Promise

2min

The Future of Work

2min

The Dystopian Vision of Retirement

2min

How to Get a Robot Vacuum

3min

The History of User Personas

5min

How to Do Personas

4min

How to Create Personas for Your Business

2min

The Good and the Bad of Personas

6min

10.

Designing for the Right Audience

2min

11.

Designing for All People

3min

12.

The Bad and the Good of Personas

4min

13.

The Problem With Personas

2min

14.

How to Create a Persona Correctly

2min

15.

The Importance of a UX Infused Persona

3min

16.

The Problem With UX Infused Personas

4min

17.

The Importance of Personas in Marketing

2min

18.

How to Update a Persona as a Living Document

2min

19.

The Problems With Personas

2min

20.

How to Use Personas to Help Design a Holistic Experience

3min

21.

How to Use Personas to Make Decisions

3min

22.

The Good, the Bad, and How to Avoid Hating on Anything

2min

23.

Evernote: A Breaking Point

4min

24.

How to Monetize Your Work Account

2min

25.

How to Avoid Trapping Your Users

3min

User personas have been around for a long time. Creating them can be an excellent exercise and a useful tool for UX design and product teams. But are they always the right answer? And what about when the rubber meets the road? Personas can be great in theory, but in practice can fall short. In this episode, we explore the ways to use personas and the ways they can fall short, along with what to do for your teams.

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