User Personas - What They Are, When They're Good, & Problems They Cause
Prodity: Product by Design
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The Bad and the Good of Personas
I think in theory, personas can be a good tool, but I think in practice, they often they can fall short. One of the main reasons for this is that they're almost a lazy solution. Without an ongoing process, you've basically just gone and been like, "Here it is, here's the thing," he says.
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