The Importance of Personas in Marketing

Marketing is using it to capture audiences that are not a customer yet, right? It doesn't mean that we don't do that in the US world. But the one thing that we 100% needs to do is that use the persona to figure out ways to use that persona. Again, representing a real group of users that you're trying to retain,. That is more useful way to use persona to me because it's a much more specific task that you’re trying to design a solution to.