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The Importance of a UX Infused Persona
Kylo: I'm really, especially lately, have been thinking a lot about the difference between theory and practice. Kylo: If they are so idealistic in a way that you cannot understand how to apply it, like these ideas and theories are worth nothing. In that environment, these tools are never going to be reaching their full potential if you're the only one person who wants to or understands how to do it. This is why it's so important to have a UX infused organization.