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User Personas - What They Are, When They're Good, & Problems They Cause
Prodity: Product by Design
How to Use Personas to Help Design a Holistic Experience
"Personas are good for making first, I guess, draft of your solution," he says. "You may get additional insight out of that or you may even discover different personas within that entire map" He adds: "I'm not putting a name or a face or anything, but I'm much more ascribing like here's their motivations and what they're doing."
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