#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome

 April Dunford Author - Obviously Awesome chats with Amit Somani Managing Partner Prime Venture Partners.

Listen to the podcast to learn about:

02:00 - Discovering the Power of Positioning
06:10 - Positioning your Product in a Market Category
07:39 - How to Position Yourself Against a Giant
12:35 - How a Startup Should Think About Choosing a Niche
18:50 - Differentiating a Startup in a Crowded Market
25:00 - "Category Creation is Something You Don't Want to Do Unless You Have To"
32:50 - How to Use Trends to Position Yourself
37:00 - Developing Your Positioning Thesis as a Startup

You can read the complete transcript here

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