#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
Prime Venture Partners Podcast
00:00
Using Trends in Markets
When there is a new trend, and you are the flagship bearer of defining that trend, i'm calling that category defining. So we have trends, like cloud computing was a trend, and now we've got artificial intelligence or augmented reality. These are trends that can be applied to markets. Mi, thus, for example, i think it's that tomynology rate. You're absolutely spot on. I mean, you can create e. That's the terminology iam used to as upposed to market categories.
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