#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
Prime Venture Partners Podcast
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Does It Tell You Whether or Not Your Sales Enablement Is Working?
In a perfect world, we'd have a sale's enablement product that would allow us to measure the impact of that sales enablement with data. But does it tell you whether or not your sales enablement stuff is working? It doesn't. And so if i can get you a line to that point of view, that, hey, what's the point of doing this if we don't have any sales data? Well, then you're going to pick level jump, cause level jumps the only company that does that. That's the key. I got to figure out what my differentiator is.
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