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#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome

Prime Venture Partners Podcast

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You Can't Be Everything to Every One, Any Closing Thoughts From You?

April, i think the biggest thing with startups is you don't worry about positioning until it's obviously broken. Most of the time, we're not positioning deliberately at the beginning. We kind of fall into a position andd then what happens is, later on it breaks. So i think it's good for start ups to kind of under stand the mechanics of positioning and how it works.

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