#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
Prime Venture Partners Podcast
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Are You Developing a Positioning Thesis?
In the early stages of a company's development, you're doing customer discovery. This is essentially developing your positioning thesis. You should be able to write it down before you launch it. And say, look, here's what we compete with. Here's how we're different. These are the kind of customers that really care about that value. Therefore, this is the market we can win. But my experience also tells me that, you know, we do this hbest of our ability. We have this positioning thesis. We launch the product, and we never get it exactly right,. Likeke usually kind of right, but kind of wrong.
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