#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
Prime Venture Partners Podcast
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How to Compete With Sales Force
Customers are looking not just for the product of the features, obviously, but also the context. If i tell you i got a thing, and it's a c r m, and, like, let's say that's all i tell you it is,. It's going to trigger a whole bunch of assumptions in your mind. And so if i do a good job, and i position my product in a market category such that it triggers a set of assumptions about my product that are true, I save marketing and sales a lot of hassel. You know, i don't have to tell you my competitor. It's assumed. Half of that stuff is table stakes. But if i
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