#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
Prime Venture Partners Podcast
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How to Reposition a Product
april: I stumbled upon your book last year, obviously awesome and i kind of saw the name and am like, i think i know this person. But anyway, so it's neat to reconnect, absolutely. So maybe april, you can talk a little bit about what you do with start ups, and what is thi whole thing about positioning in particular,. wit the spect be to be companies. Yes, o. You know, so i spent 25 years kind of as a repeat vice president of marketing. And one of the first companies that i worked at a i got assign to a product that wasn't selling very well.
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