What I learned from reading The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders.

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A business is born (0:01)

don't start a business unless you are the first customer (22:49)

what it is like to fall in love with an idea (25:31)

starting a business is like making a movie (27:15)

on slowing down (32:32)

the problem with being able to argue both sides of an idea (37:00)

editing & narrowing your focus (46:51)

ideas in the form of action (51:39)

history doesn't repeat, human nature does (57:00)

the doubts of nascent entrepreneurship (59:51)

Steve Jobs had one speed: Go (1:07:39)

be the customer, not the seller (1:16:21)

Bill finally gets it (1:22:00)

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