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#52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
Founders
The Importance of Focusing on Flavored Teas
In 1990, the founders of Republic of Tea were trying to narrow their focus. The company is still around today and uses the same distribution strategy as in 1990. They've explicitly rejected distribution deals with larger companies like Costco or Target for this reason.
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