3min chapter

Founders cover image

#52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

Founders

CHAPTER

How to Start a Company

Nolan Bushnell was the founder of Atari and then Chuck E. Cheese, which is kind of an interesting resume. He said in a book that's just stuck with me forever: Steve Jobs had one speed, go. So it made me think that I'm going to read you a private reflection that Mel has that I think is extremely valuable. The brainstorming for names before we even decided on the T's we would sell began to unsettle me. It should be obvious to Bill, but we have a bigger problem if I have to tell him this.

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