3min chapter

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#52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

Founders

CHAPTER

How to Create a Business as a Movie

When you're laying the foundation of a company, it usually comes from an inspired idea. I like this idea of thinking about the creation of a business as a movie because in that sense, it becomes more of what I believe it is. The note I left myself is product first, then, see, I wrote the word. Why do I do this to myself? I can't even pronounce simple words. You know the proselytizing. When religious people go out and kind of convert people, proselytize, basically product first,. Then go out and convert people.

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