Mind Pump: Raw Fitness Truth 2155: The Art & Science of Building Perfect Butts With Bret Contreras
Sep 4, 2023
Bret Contreras, known as 'The Glute Guy', is a glute training expert with a PhD who discusses innovative approaches to fitness. He reveals his unique personal training model that prioritizes community over profit. The conversation explores the science behind hip thrusts versus squats for glute enhancement, emphasizing muscle activation differences. Bret also critiques the state of fitness research integrity and navigates through challenges in the fitness equipment business, all while advocating for a respectful approach to fitness education.
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Free Training Model
- Bret Contreras hasn't charged clients for training in eight years, starting in San Diego.
- His initial free training with a bikini competitor attracted other clients, leading to large groups.
Benefits of Free Training
- Contreras' free training model fosters client loyalty and generates social proof through positive feedback.
- This organic promotion surpasses paid sponsorships, as clients freely express appreciation.
Origin of "The Glute Guy"
- Martin Rooney suggested the moniker "The Glute Guy" to Bret Contreras at a fitness conference.
- A financial advisor dismissed glutes as a career focus, which motivated Contreras.
