Indie Hackers #017 – How to Grow Your Business with Julian Shapiro of Bell Curve
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Jun 8, 2017 
Growth consultant Julian Shapiro unpacks the startup growth funnel, from finding customers and testing ideas to onboarding, landing pages, analytics, and ad campaigns. He shares stories from marketing an open-source animation tool and scaling a crowdfunding campaign, plus why understanding your audience and choosing the right channels matter.
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Value First Networking Approach
- Provide clear, verifiable value before initiating contact with others.
- Build an online persona that reinforces your ability to be useful in conversations.
Charge Early to Validate Demand
- Charge before testing demand to better validate that people will pay.
- Use growth early to optimize the funnel through systematic testing like A/B tests.
Build Growth Skills via Freelancing
- Start growth with genuine interest in hacking systems for high leverage exposure.
- Freelance for friends and iterate by managing their ads to rapidly build growth skills.