Indie Hackers #017 – How to Grow Your Business with Julian Shapiro of Bell Curve
75 snips
Jun 8, 2017 
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Landing Pages Need Specificity
- Follow a proven structure for landing pages with specific, compelling copy.
- Avoid vague language or brand marketing style that fails to convey clear value.
Test Before You Invest Widely
- Use A/B testing to systematically improve landing page elements and other growth components.
- Run ads to test copy variations before applying winners to landing pages to save costs.
Find and Validate Your Audience
- Early growth starts by identifying if an audience exists for your idea.
- Use surveys or tests on that audience to refine features and focus efforts.