Is Your Product Growth a Separate Thing From Your Company?

Growth is actually completely interlinked, right? Like there are other parts of the product itself that if they don't work correctly or if they're not optimized, they're going to hinder your growth. And it's interesting that you mentioned ads eventually hitting a point where they butt up against other limitations at the startup. If you cannot demonstrate some traction on one of the ad channels like Facebook ads, for example, I would actually rethink either your business model or the features that comprise your MVP.