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#017 – How to Grow Your Business with Julian Shapiro of Bell Curve

Indie Hackers

CHAPTER

Is Your Product Ready for Mass Marketing?

When is a product ready for mass marketing? It comes down to do users stick around really and better yet, have you increase the referral rate so that every user who does come through your funnel winds up bringing others. The rule of thumb is you want to pay a third or less of your LTV per customer acquisition. If there are ways to incentivize them to upgrade, make it happen.

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