Why Your Startup Will Not Grow Organically

A lot of people come into this thinking, I'm just going to come with a great idea and then people are going to use it automatically. That is the vast minority of cases. Even successful startups didn't grow magically because everybody talked about it without any sort of strategizing our deliberate effort in that direction from the founders. You have to have a high volume, uh, recurring sales or growth strategy in place. And that is not easy to do does not come organically like I've been saying. It requires a bunch of money or time upfront to figure out how to do it efficiently.