What Role Does Social Media Play in Content Marketing?

In general if you're running a social media account they're kind of two ways to stand out either be a curator someone who finds and retweets, regrams, re-shares great content or produce original niche content yourself. Those are usually your two paths. Both take a ton of work and both wind up failing because there's a look at the graveyard of like corporate company Twitter handles. Most of them have thousands of fake followers, zero Twitter engagement, same thing with Instagram accounts. So consider the opportunity cost of what you're asking people to do on your site. Figure out what's most appropriate for the page at hand in the section of that page even and focus what matters most