The New Guide to Growth

Julian: Today you're working on bell curve and also writing up a ton of content. And one of the things that we've talked about is your new guide to growth. Can you talk a little bit about what's in that guide and how you've structured it? Julian: It breaks down in the same way the quote unquote growth funnel would break down. So essentially for no matter what the company or what the project is, there's some loose funnel that connects all the steps between when you acquire a customer and then you get them to pay you.