Are You on Your Second Iteration?

You have to run tests, whether it's on your own audience or this is a trick I love. I'll use ads for the sole purpose of just testing two pieces of copy that I will then take the winner and put it on my landing page. And yeah, it's kind of excise from the context of your landing page. But this sort of methodology is what I'm starting to write about in the growth guide. It applies to every part of the entire growth funnel.