Is Your Product Growth Linked to Your Product?

Growth is not this thing that's magically divorced from what you're doing. It's actually inextricably linked to your product itself. If you can't come up with a good tagline or a good headline for why people should use your product, probably your product is way too vague and not helpful enough. Having some degree of social proof is going to immediately quell objections from a lot of people who might be wondering if it's a scam.