3min chapter

Indie Hackers cover image

#017 – How to Grow Your Business with Julian Shapiro of Bell Curve

Indie Hackers

CHAPTER

How to Build a Custom Audience on Facebook for Crowdfunding Campaigns

Most crowdfunding campaigns fail. You're in the top 0.1% if you raise over $400, $500,000. Most of the ones that succeed use an agency. The only way to make any sort of acquisition work for crowdfunding on a scale systematically recurring week over week is to do something called a custom audience on Facebook. Reach out to the CMO of some company that's tangentially related and ask them what works for them.

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