Let's talk branding

The business of branding - Ian Humphris

May 2, 2022

45:04

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Highlights

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Episode notes

Is There a Difference Between a B to B Space?

03:13

Do You Have Any Ideas on How to Unhide Yourself for Fox Sake?

03:31

Is There a Silver Bullet for Branding?

05:00

Introduction

2min

The Role of Brand

3min

What Is Branding?

5min

Is There a Complexity in All Four Peas?

3min

What Is This Business Yet?

3min

What Are the Necessities of Professor Sharp's Lawsan?

4min

Is There a Difference Between a B to B Space?

3min

Do You Have Any Ideas on How to Unhide Yourself for Fox Sake?

4min

The Luxury of Having Budget and Outdor

4min

10.

Is There a Silver Bullet for Branding?

5min

11.

Future Cash Flow

2min

12.

When Is It a Good Time for Brands to Reach Out to Agencies?

5min

13.

Do You See the Future of Marketing Evolve?

4min

In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means for the balance sheet. We also chat about what we can learn from industry legends like Byron Sharp, Rosser Reeves, Mark Ritson, and much more about segmentation, differentiation, and a lot more.

Ian on Twitter
Nokamo website and twitter

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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