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4min chapter
The business of branding - Ian Humphris
Let's talk branding
The Luxury of Having Budget and Outdor
Saino: As a big brand, you need to be like all things to all people. That's the only way to to grow beyond a certain point. I'm wondering to have ane, like, examples cases top of your hat, that you did at no camera, or can be anywhere else where you like. He has e says, os you describe some of that other stuff where you've just got followed a media. But the ones that really impress me are those difficult things. You imagine being a nation wide air conditioning business. Ye, that's tough, right?
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