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The business of branding - Ian Humphris

Let's talk branding

CHAPTER

What Are the Necessities of Professor Sharp's Lawsan?

i'm in no place to identify the shortcomings of something like professor sharpsstood body of work. It's a persona on i thint, the way i approache isis to sayt any point in any time on any subject. So if we accept, you know, my point of view is is rather, as you say, dry, but probably a bit more commercial, then which bits do i take out of that? I think layid over that is an understanding, and by virtue of misunderstanding, of the context with which some of these findings, learnings, writings, sort of sit within.

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