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4min chapter
The business of branding - Ian Humphris
Let's talk branding
Do You See the Future of Marketing Evolve?
I think we're particularly swayed by new stuff. We've got a sort of energy and enthusiasm for cool stuff coming down the pipes. There's an impatience that goes witout anything. I think, on the other hand, what it does is you don't get five minutes to think before you're on to the next platform channel idea. So i think as long as we keep an eye on that, i say we, it's not for me to say, but we as a discipline, have to keep our foot in the right place.
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