Let's talk branding cover image

The business of branding - Ian Humphris

Let's talk branding

CHAPTER

Future Cash Flow

i'm a firm believer in in the idea like future cash flowin and looking at it that way. The moment you you say, you mention that, and you bring that argument as also the moment you're going to be held accountable as a markter. And i think one of the things that gom back to the e conversation. If we don't support this new launch, if weDon't support this prolect this service with bu and money to spend, how do we expect to hit those yo sales objectives that we've got to achieve? So i really love that it doesd, i think just a you clos that. Yeand i guess it's also, like part of

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