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The business of branding - Ian Humphris

Let's talk branding

CHAPTER

Is There a Complexity in All Four Peas?

i think you're absoutely right, it is complicated. We are seeking allth time to simplify. I can be a marketing goorin and half an hour, watch a couple of things on youtube. Let's just do some ods, or do some social aarbok, and, you know, the sort of click bait. But at least if there's a general awareness that there's a bit more to it than shooting social stuff and walloping out click bat canev examples. Then i think that awareness and that understanding would meant it needs to have a bit more thought put into it. And how that's governed and coordinated within an organization or o say, agencies and

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