The business of branding - Ian Humphris
Let's talk branding
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What Is Branding?
Branding is the outcome of how that brand shows up in a variety of different ways and means. So it's, it's inevitably a product of the brand, which we consider to be so the commercial aspect,. Which is understanding the segmentations target in the positioning or proposition. Marke: We've got now a kind of a fascination with the communications and the tactics. And i think this has reduced the commercial influence of marketing.
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