The business of branding - Ian Humphris
Let's talk branding
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The Role of Brand
There's probably about 63 million different definitions of brand. I'll give you my perspective, which is that a brand's role is to generate ebi. It should be one that generates a bigger pianel than it did the previous year. And it's something that should sit as an asset on the balance sheet. But i think in a world where there are multiple definitions with, you know, some rett paper between them, all kind of newance, we're got to talk more seriously about it.
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