The business of branding - Ian Humphris
Let's talk branding
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Is There a Difference Between a B to B Space?
Yoete, there's ofviously a lot written on p t b, b to c and ho adds. You could reiterate that, but i think, from my perspective, f m c g is the front line, the cutting edge of marketing principles practice. And you know, particularly because b to b on wheryoure sit in, that the budgets just won't be as big. So we've got to choose and work harder at who we're going to target. We need that message to land in a way that doesn't rely on a 30 second spot repeated for three months on coronation street.
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