AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
The business of branding - Ian Humphris
Let's talk branding
What Is This Business Yet?
What is this business about? What problem is it solving? Who is it trying to talk to with what message and why? And i think if if we simplify it to that, you know, the idea of brand being a commercial entity, then helps us sort of get to a point where we can start to influence whethere the things that the business is actually wanting to stand for. So therefore, the brand discussion is a very strategic one, because itin ved entirely with the business of that business, and ultimately then how it goes to market.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode