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5min chapter
The business of branding - Ian Humphris
Let's talk branding
Is There a Silver Bullet for Branding?
Bhat: It's toughto determine how you anno, how you are actually going to make a difference if your targets are double die. We're always desperately trying to work with the decision makers undless le lets call that the board room, the sea sweep lever. Let's not just talk about all the money we need all the time for social or advertising or branding. But look at a marketing plan, an annual marketing plan, as a way to protect future cash flow.
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