Let's talk branding cover image

The business of branding - Ian Humphris

Let's talk branding

CHAPTER

Do You Have Any Ideas on How to Unhide Yourself for Fox Sake?

When you have a lot of money to spend on advertising, it seems like it's more about the rich than it is about creative or what you put into it. On the other hand, when you're scrappy and you're a be to be brand, and you have to be more careful with resources, it feels almost like you'r thinking more about how are we going to convince people, and less about how much people can be riach. I mean, this is all very there's a lot of balance in between that. But doy have any ideas on, like, for four smaller brants, on how they can unhide themselves, for fox sake?

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