Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
The Milkshake Problem
02:22 • 2min
The Jobs We Don't Framework Talks About
04:49 • 2min
Do You Have a Job?
06:46 • 3min
Understanding the Trade-Offs That the Consumers Are Winning
09:26 • 2min
How to Attract More Dream Customers
11:50 • 3min
How Do We Create a First Thought for Hearing Aids?
14:20 • 4min
What's Happening in the Tech Startup Community?
18:36 • 6min
AdWords
24:25 • 2min
Is There a New Consumption?
26:11 • 2min
Snickers - The Single Biggest Selling Candy Bar in the World
27:52 • 2min
Context Is King, but Contrast Creates Meaning
29:24 • 2min
Why Don't We Teach Sales?
31:44 • 3min
How to Plan Your Go to Market Strategy Around Your Customers Worldview
34:30 • 3min
Are You Trying to Sell a Million Dollar Product?
37:12 • 2min
Proposify - Is There a Good Fit?
39:41 • 5min