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2min chapter
The Real Reason Your Customers Buy with Bob Moesta
Customer Show
Introduction
Caitlin McGowan: How do marketers drive more sales without resorting to shady marketing techniques? Her guest is one of the co-architects of the Jobs to be Done Theory. He's developed and launched over 3500 products and worked with companies like Snickers, Intercom and Ford. His newest book, Demand Side Sales 101, is available wherever fine books are sold.
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