The Real Reason Your Customers Buy with Bob Moesta
Customer Show
Understanding the Trade-Offs That the Consumers Are Winning
Sally Kohn: "It's about understanding the trade offs that the consumers are willing to make" She says her company, AutoBooks, helps banks add e-commerce platforms to their banking systems. When they looked at what customers were looking for in a demo, she found it was often impassive and not actively deciding on which one of three demos should be used. The result has been double closes and half the time to close, according to Kohn.
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