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2min chapter
The Real Reason Your Customers Buy with Bob Moesta
Customer Show
The Milkshake Problem
Bob Moesta worked with a fast food company in the 90s to understand why people bought milkshakes. They found that it competed with, you know, basically a bagel and coffee or some of these other things. And so they ended up innovating both on the formulations and on the equipment. But in the end, the company decided because it was too hard to clean the piece of equipment in the morning, between the morning shift and the afternoon shift that they actually never bought it.
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