The Real Reason Your Customers Buy with Bob Moesta
Customer Show
Snickers - The Single Biggest Selling Candy Bar in the World
"I'm even more of a fan girl. I use Snickers as an example in all of my workshops around that whole, how to twice campaign," she says. "What the consumer sees and how the consumer thinks of a competitive set is actually situationally or contextually, you know, important."
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