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3min chapter
The Real Reason Your Customers Buy with Bob Moesta
Customer Show
How to Plan Your Go to Market Strategy Around Your Customers Worldview
Marketing expert says you can now plan your go to market strategy around a customer's worldview, not just the product. Intercom is one company that has thought about what it's like to be a founder and then turned them into kind of what the outcomes you want. And they've actually taken a full transparency approach to it to tell you exactly how they use it because they know that people try to copy it.
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