AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
The Real Reason Your Customers Buy with Bob Moesta
Customer Show
Context Is King, but Contrast Creates Meaning
"My big belief is that context is king. If it's not contextual to what the audience is interested in, if it doesn't actually fit into the narrative of where they're going in their life and what matters to them," he says. "You need both of these to help people make progress because I can have context, but context without contrast doesn't help me decide."
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode