The Real Reason Your Customers Buy with Bob Moesta
Customer Show
Context Is King, but Contrast Creates Meaning
"My big belief is that context is king. If it's not contextual to what the audience is interested in, if it doesn't actually fit into the narrative of where they're going in their life and what matters to them," he says. "You need both of these to help people make progress because I can have context, but context without contrast doesn't help me decide."
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