The Real Reason Your Customers Buy with Bob Moesta
Customer Show
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How Do We Create a First Thought for Hearing Aids?
If they don't have a first thought, they can't actually see your product. Part of the job or part of the requirements of the first thought is really to help you create the space. And for me, that's kind of the thread that I pulled and basically said, look, how do we create a first thought? Well, it turns out there's only four ways. It's almost like, I call magic wand thinking.
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