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3min chapter
The Real Reason Your Customers Buy with Bob Moesta
Customer Show
Do You Have a Job?
The book that I'm launching is basically it's called demand side sales. It's this aspect of what happens is that we start to actually forget or to be honest, we need to start to understand what consumers really are doing and what they say versus what they do. And so part of the jobs aspect is understand what's the meaningful level of differentiation in their lives that helps them make progress.
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