
Customer Show
This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
Latest episodes

Mar 25, 2021 • 55min
How To Create Your Audience's Favourite Podcast with Jay Acunzo
It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.
On this episode of Customer Show, Jay and Katelyn discuss:
How to design a premise for your show people care about
The subtle difference between a boring show and people's favourite show
How to ask questions that create great content
And so much more
Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions.
Twitter: https://twitter.com/jayacunzo
Podcast: https://www.marketingshowrunners.com/podcast/
Website: https://jayacunzo.com/
Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Mar 12, 2021 • 42min
How To Keep Customers Coming Back Again & Again with Eli Weiss
Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.
On this episode, you'll hear Katelyn and Eli discuss:
Why Eli considers his competition to be Netflix and ketchup
How to create customer experiences that spark joy
What Eli looks for when hiring a customer experience teammate
And so much more
Eli Weiss is the Director of Customer Experience at OLIPOP.
Twitter: https://twitter.com/eliweisss
LinkedIn: https://www.linkedin.com/in/eliweisss
OLIPOP: https://drinkolipop.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get you free Customer Ranking Calculator: https://customercamp.co/calculator

Feb 25, 2021 • 1h 1min
Make Your Business Stand The F*ck Out with Louis Grenier
It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.
On this episode of Customer Show, Louis and Katelyn discuss:
How to uncover what makes you unique
Why most positioning books are BS (and what to do instead)
The formula for becoming Radically Different
And so much more
Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.
Twitter: https://twitter.com/LouisSlices
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Feb 18, 2021 • 43min
Why Marketers Should Create Negative Personas with Rebecca Sadwick
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Why Not All Customer Are Created Equally
How To Design Research Experiments (The Right Way)
How To Create Negative and Anti Customer Personas
And So Much More!
Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.
LinkedIn: https://www.linkedin.com/in/rebeccasadwick/
Twitter: https://twitter.com/rebeccasadwick
Strategica Partners: https://strategica.partners/
More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Feb 11, 2021 • 48min
The Rise of Customer-Led Growth with Georgiana Laudi
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
The Difference Between Customer-Led Growth and Product-Lead Growth
How She Used This Method To Grow Unbounce 900% In Only A Few Years
How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget
Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.
LinkedIn: https://www.linkedin.com/in/georgianalaudi
Twitter: https://twitter.com/ggiiaa
Forget The Funnel: https://www.forgetthefunnel.com/
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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

21 snips
Feb 4, 2021 • 36min
How To Get Your First 100 SaaS Customers with Asia Orangio
Asia Orangio, a SaaS growth and marketing specialist and founder of Demand Maven, joins to share invaluable strategies for acquiring your first 100 customers. She breaks down the unique SaaS sales process and reveals common mistakes that new founders make. Asia explains how to convert free trial users into paying customers and highlights the importance of understanding customer journeys and targeted marketing. With practical insights and a focus on customer activation, her tips are a must for aspiring SaaS entrepreneurs!

Jan 28, 2021 • 38min
How To Find And Fix Success Gaps That Lead To Unhappy Customers
Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
How To Discover Success Gaps In Your Buyer's Journey (And Fix Them)
What Questions To Ask Your Customers If You Suspect A Success Gap
How To Create Marketing Collateral To Fill Success Gaps
And So Much More
Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.
LinkedIn: https://www.linkedin.com/in/clairesuellentrop
Twitter: https://twitter.com/clairesuellen
Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

Jan 21, 2021 • 41min
How To Adapt To New Customer Expectations with Kristen LaFrance
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.
In this episode, Kristen and Katelyn discuss:
How Retailers Can Create Amazing Buying Experiences
Real Case Studies of How Retailers Pivoted Their Businesses
The Most Important Things To Consider When Bringing a Retail Experience Online
And So Much More
Kristen LaFrance is the host of Resilient Retail from Spotify.
Twitter: https://twitter.com/kdlafrance
Resilient Retail: https://resilient.shopify.com/season-one
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Jan 14, 2021 • 32min
How To Use Social Proof To Supercharge Your Sales with Talia Wolf
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share:
When Is The Best Time To Use Social Proof (Hint: All The Time)
The Different Types of Social Proof You Can Use
How To Get People To Say Nice Things About You (Without You Asking)
And So Much More
Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift.
Website: https://getuplift.co/
Twitter: https://twitter.com/taliagw
LinkedIn: https://www.linkedin.com/in/taliagw/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

13 snips
Jan 7, 2021 • 41min
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Rand Fishkin, founder of SparkToro and author of *Lost and Founder*, shares his insights on navigating the fragmented online attention of consumers. He discusses the evolution of content marketing and the importance of building trust through community engagement rather than quick-selling tactics. Listeners learn effective strategies to identify where their ideal customers spend time online, using tools like SparkToro for audience research. The conversation highlights practical methods for targeting niche audiences and the power of data in marketing decisions.
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