It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.  On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people's favourite show How to ask questions that create great content And so much more Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions. Twitter: https://twitter.com/jayacunzo Podcast: https://www.marketingshowrunners.com/podcast/ Website: https://jayacunzo.com/ Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.  On this episode, you'll hear Katelyn and Eli discuss: Why Eli considers his competition to be Netflix and ketchup How to create customer experiences that spark joy What Eli looks for when hiring a customer experience teammate And so much more Eli Weiss is the Director of Customer Experience at OLIPOP. Twitter: https://twitter.com/eliweisss LinkedIn: https://www.linkedin.com/in/eliweisss OLIPOP: https://drinkolipop.com/ ------- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get you free Customer Ranking Calculator: https://customercamp.co/calculator

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.  On this episode of Customer Show, Louis and Katelyn discuss: How to uncover what makes you unique Why most positioning books are BS (and what to do instead) The formula for becoming Radically Different And so much more Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast. Twitter: https://twitter.com/LouisSlices LinkedIn: https://www.linkedin.com/in/louisgrenier/ Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona. On this episode, Katelyn and Rebecca discuss: Why Not All Customer Are Created Equally How To Design Research Experiments (The Right Way) How To Create Negative and Anti Customer Personas And So Much More! Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.  LinkedIn: https://www.linkedin.com/in/rebeccasadwick/ Twitter: https://twitter.com/rebeccasadwick Strategica Partners: https://strategica.partners/ More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/ ----- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.  On this episode of Customer Show, Katelyn and Georgiana discuss: The Difference Between Customer-Led Growth and Product-Lead Growth How She Used This Method To Grow Unbounce 900% In Only A Few Years How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist. LinkedIn: https://www.linkedin.com/in/georgianalaudi Twitter: https://twitter.com/ggiiaa Forget The Funnel: https://www.forgetthefunnel.com/ -------- Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Asia Orangio, a SaaS growth and marketing specialist and founder of Demand Maven, joins to share invaluable strategies for acquiring your first 100 customers. She breaks down the unique SaaS sales process and reveals common mistakes that new founders make. Asia explains how to convert free trial users into paying customers and highlights the importance of understanding customer journeys and targeted marketing. With practical insights and a focus on customer activation, her tips are a must for aspiring SaaS entrepreneurs!

Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.  On this episode of Customer Show, Claire and Katelyn discuss: How To Discover Success Gaps In Your Buyer's Journey (And Fix Them) What Questions To Ask Your Customers If You Suspect A Success Gap How To Create Marketing Collateral To Fill Success Gaps And So Much More Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.  LinkedIn: https://www.linkedin.com/in/clairesuellentrop Twitter: https://twitter.com/clairesuellen Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits ---- Connect with Katelyn on Twitter:  https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.  In this episode, Kristen and Katelyn discuss: How Retailers Can Create Amazing Buying Experiences Real Case Studies of How Retailers Pivoted Their Businesses The Most Important Things To Consider When Bringing a Retail Experience Online And So Much More Kristen LaFrance is the host of Resilient Retail from Spotify.  Twitter: https://twitter.com/kdlafrance Resilient Retail: https://resilient.shopify.com/season-one ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share: When Is The Best Time To Use Social Proof (Hint: All The Time) The Different Types of Social Proof You Can Use How To Get People To Say Nice Things About You (Without You Asking) And So Much More Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift. Website: https://getuplift.co/ Twitter: https://twitter.com/taliagw LinkedIn: https://www.linkedin.com/in/taliagw/ ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Rand Fishkin, founder of SparkToro and author of *Lost and Founder*, shares his insights on navigating the fragmented online attention of consumers. He discusses the evolution of content marketing and the importance of building trust through community engagement rather than quick-selling tactics. Listeners learn effective strategies to identify where their ideal customers spend time online, using tools like SparkToro for audience research. The conversation highlights practical methods for targeting niche audiences and the power of data in marketing decisions.